My name is Gijs Overgoor. Let me tell you a little more about myself! 

I am an Assistant Professor of Marketing at Saunders College of Business at RIT.

I will be joining Southern Methodist University Cox School of Business in January of 2024! 

I received my PhD in Marketing from the University of Amsterdam and during my PhD I spent most of my time in the United States as a Visiting Researcher at North Carolina State University. 

My research is focused on applying methods from Artificial Intelligence, Machine Learning and Econometrics to solve Marketing problems.  My research has been published in the Proceedings of the National Academy of Sciences, International Journal of Research in Marketing and California Management Review. My dissertation was selected as the runner-up for the EMAC-Aimark doctoral dissertation award 2022.

 You can find more information about my research here.

In my free time I like sports – practicing, playing or watching. Mostly, I am into CrossFit and Soccer and when I can I go on hiking trips with my wife and/or friends!

Learn more about me, how to pronounce my name, or access my CV