Research


In his research Gijs Overgoor focuses on applying techniques from AI and Econometrics to solve marketing problems, mainly in the space of visual marketing.

He has published in the Proceedings of the National Academy of Sciences, International Journal of Research in Marketing, and California Management Review. 

Gijs’ research has featured in the Forbes, WSJ, Business Insider, UpNext Podcast, Today in Digital Marketing, and  The World Transformed podcast.

 Publications

Working Papers and Under Review

Nominated for best paper at HICSS 2020 

Research in Progress

Nominated for best paper at HICSS 2021